Free publicity. Yes, you heard us correctly. Free publicity. That’s effectively what you’re aiming for when you send out a press release.
A press release – sometimes referred to as a news release or simply entitled ‘media information – is your way of making the news by promoting your own company, event, product, service or website.
And with a background in newspapers, journalism, magazines and direct marketing, Spoon Media is geared up for getting your news noticed.
Your press release may be compiled in a variety of formats, from a simple news story to a viral video. It can be delivered to targeted journalists, editors and online news outlets. A press release should include intriguing information, along with relevant photographs, illustrations and even free gifts or product samples. And it can be distributed by almost any method – letter, email, social media, fax, online press release distribution services or your own website.
Admittedly, a press releases isn’t free if you hire a journalist or copywriter, but it’s nevertheless available for a fraction the cost of advertising.
In fact, it’s even better than that.
The publicity generated by a well-written, carefully-crafted press release is potentially far greater than a mere advertising campaign; it is widely recognised that readers of a publication trust and absorb editorial content much more willingly than ads.
