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press releases

Free publicity. Yes, you heard us correctly. Free publicity. That’s effectively what you’re aiming for when you send out a press release.

A press release – sometimes referred to as a news release or simply entitled ‘media information – is your way of making the news by promoting your own company, event, product, service or website.

And with a background in newspapers, journalism, magazines and direct marketing, Spoon Media is geared up for getting your news noticed.

Your press release may be compiled in a variety of formats, from a simple news story to a viral video. It can be delivered to targeted journalists, editors and online news outlets. A press release should include intriguing information, along with relevant photographs, illustrations and even free gifts or product samples. And it can be distributed by almost any method – letter, email, social media, fax, online press release distribution services or your own website.

Admittedly, a press releases isn’t free if you hire a journalist or copywriter, but it’s nevertheless available for a fraction the cost of advertising.

In fact, it’s even better than that.

The publicity generated by a well-written, carefully-crafted press release is potentially far greater than a mere advertising campaign; it is widely recognised that readers of a publication trust and absorb editorial content much more willingly than ads.

Best of all, a professional press release gets your message to your potential customers – complete with your slant on any public interest issues, contact details and backlinks to your website – in a way that lets you talk directly to someone else’s audience. A professionally-written press release is compiled so clearly, and aimed so accurately, that it may be reproduced in its entirety.

Spoon Media’s press release writing service offers persuasive copy, snappy headlines and exactly the right angle to achieve the maximum exposure for you brand.

And that’s the goal of a great press release.

Press release writing services

  • News
  • Product releases
  • Events
  • Advertorials
  • Survey results
  • Viral marketing
  • Defensive press releases
  • Press distribution
  • Media contact

Persuasive copy, snappy headlines and exactly the right angle to achieve maximum exposure.

Spoon Media, Cleatham House Farm, Cleatham, Kirton Lindsey, Nr Gainsborough, North Lincolnshire DN21 4JN
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Heavenly Metal

Company profile

Upcycling, urban cool, vintage industrial furniture specialist, dedicated to rummaging around for heavenly finds.

Project information

That swoopy, swanky, mid-century-modern sofa in Spoon Media’s meeting room has a lot to answer for… We simply can’t resist a stylish new project, and when it’s as funky as Heavenly Metal’s steampunk-inspired e-commerce website, we’re passionate about providing trendy proposals that echo this fresh new firm’s achingly cool appearance. If only our design studio looked this chic.

Spoon Media’s services to Heavenly Metal

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Building Chemicals Online

Company profile

Online mail-order building supplies specialist, supplying trade and DIYers with building chemicals at affordable prices.

Project information

If your cellar is leaking in water like a paper umbrella and local builders’ merchants are all a bit useless, you need a reliable mail-order supplier of damp proofing products and tanking slurry. Building Chemicals Online realised a waterproof way to plug holes in its marketing strategy was to enlist the services of Spoon Media. So we built up a trade-strength e-commerce website and laid the foundations for a future household name. A proper grand design!

Spoon Media’s services to Building Chemicals Online

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Guy Robertson Horsemanship

Company profile

Guy Robertson Horsemanship provides training for horse and rider, specialising in behavioural problems and breaking of young horses.

Project information

You know those projects that seem simply perfect? The type that’s surely just made for your company? The sort of work that’s so apt that it seems more like a hobby? Well, when Spoon Media’s creative director Sarah Mortimer happens to be a hippomaniac (that’s an equine obsessive, in case you were wondering), you can imagine how happy she was to design a patriotic new logo for her favourite horse trainer…

Spoon Media’s services to Guy Robertson