Is your website mobile-friendly?

We don’t mean does it give your iPhone a hug. We mean do you have a specific custom-built mobile version of your website, or has your site been made responsive to enable easy access for mobile phones and tablets?

Traditionally, websites were designed to be shown on desktop or laptop computers, where the screen size is generally 12in or more. Opening such a site on a tiny smartphone screen – even the giant iPhone 6 Plus has a mere 5.5in display – means loads of scrolling around the page to see zoomed-in text.

It’s infuriating, and it means readers swap to a rival’s site rather than struggling with yours. It’s also potentially damaging to your site’s search engine rankings. And, from 21 April this year, it’s going to get worse. Much, much worse.

From 21 April 2015, Google rankings are going to be dependent on whether or not your site is mobile-friendly. And that means all of your site – not just the home page and a few others of your choosing.

If not, your site’s going to slide down the rankings faster than the BBC can suspend embarrassing TV presenters.

And, before too long, it’s likely that Google (and other search engines) will build completely separate indexes for mobile sites – meaning you’ve even more need to be mobile-friendly.

But fear not, there’s a solution.

Spoon Media has been building mobile-friendly websites for the past couple of years. We prefer responsive websites (which, basically, mean your site resizes to fit onto smartphone or tablet screens) but we’re also happy to create complete mobile-specific websites too.

So, what does that mean for you? Well, if you’re an exiting client, you may already have a mobile-friendly website – check it out on your smartphone screen and let us know, or try Google’s handy tool by clicking here. If it’s not mobile-friendly, we’ll be able to rebuild or optimise your site to keep it where you belong – high in Google’s rankings.

And if you’re not already one of Spoon Media’s treasured customers, now’s your chance to enlist the greatest web designers in Lincolnshire. So drop us a line, give us your site and get mobile.

Posted by Dan.