Blog
Join the dots!
27 October 2014Sponsor a spot with Driving Works and you’ll be helping the BBC’s Children In Need charity. Lincoln driving school Driving Works is getting generous supporters to sign their names on brightly-coloured stickers attached to instructor Martin Wake’s Ford Fiesta. In exchange they’re asked to give £5 to the worthy cause. The dotty fundraising forms part [...]
Rhyme beyond reason
17 October 2014Which advert do you hate more than any other? The ad that comes on TV and just ruins your day? Most seem to think the singing GoCompare idiot or those 40 seconds of faux-techno from the old We Buy Any Car ad are as bad as it gets. We disagree. For us, advertising reached its [...]
In/direct advantage
10 October 2014Killer headlines are an essential part of your ads (Stop! Read this!). So at some point you might want to have a go at writing one. But how do you go about writing advertising headlines that stand out, deliver your message and are more persuasive than Derren Brown with chocolates? The good news is you can [...]
Stop! Read this!
2 October 2014What can you do in five seconds? Open a sandwich? Check every pocket until you find that errant tenner? Count to five very slowly? How about selling £1,000-worth of your product? What about £10,000? Even more, maybe? It’s widely acknowledged that your average ad has just five seconds to grab your readers’ interest. That’s it. [...]
Capital offences – the case against initial capitals
23 September 2014Are you Important? We mean, are you Really Important? Are you so Important that your Job Title needs to be laid out with Initial Capital Letters? You are? Well that’s great. But if you’re so Vitally Important, why not write your Job Title completely in CAPITAL LETTERS? Doesn’t that make you look Even More Important? [...]
Write it yourself
19 September 2014Do you need an editor or proofreader? More to the point, do you know you need a subeditor or proofreader? If you’re writing your own promotional materials, producing content for your website or creating posts on social media, you may well be doing a brilliant job. You perhaps achieved an A in English Language and [...]
Superstar subeditors
12 September 2014Copyeditors are like movie directors – sitting silently behind the scenes with power at their fingertips to make someone a star. But unlike the Steven Spielbergs of this world, copyeditors and subeditors rarely see the glory or recognition of their work. Editors are more likely to be forgotten and cast aside than even the folk [...]
Aitch Ee Ell Pee!
21 August 2014Don’t drop your aitches. We’ve all heard someone saying it – usually a picky parent to an errant offspring. Perhaps a teacher parading in front of the class, preaching good grammar and decent behaviour to 30 kids who couldn’t care less. Yet, despite all the snobbish stammering and deliberate ignorance, some of those phrases and [...]
Sizzling summer
1 August 2014Is it really August already? It seems like only two minutes since Spoon Media’s web design desk was introducing our latest clients and enticing new projects. Needless to say, work is well under way to create some seriously sparkling websites and a couple of eye-catching new brands. Retro furniture specialist Heavenly Metal has just opened shop, [...]
Spring has sprung
3 April 2014Spring is already proving to be a refreshing season for Spoon Media, with an engaging variety of new clients and existing projects to keep our keyboards (and Mac mice) busy. Among our recent assignments, we’re busy rebranding renowned horse trainer Guy Robertson, we’ve produced a logo design for Horizon Consulting, we’ve provided a basic content-managed [...]
