Branding
CEO dear – job titles to cringe for
9 September 2015Chief. Executive. Officer. Now, that’s a list of impressive words. Add them all together and you’ve got a phenomenally impressive job title. The type of title that means the prime minister is your assistant and God is your right-hand man. Yep, you must be really important. Oh, hang on. Did we say important? No, that’s [...]
Get mobile or get gone
11 March 2015Is your website mobile-friendly? We don’t mean does it give your iPhone a hug. We mean do you have a specific custom-built mobile version of your website, or has your site been made responsive to enable easy access for mobile phones and tablets? Traditionally, websites were designed to be shown on desktop or laptop computers, [...]
D’ya think thesaurus?
10 March 2015What do you call a one-eyed dinosaur? If it’s a mono-ocular Mesozoic reptile, we need to talk. English is the greatest language in the world. Bafflingly simple, subtly diverse, built upon layers of meaning and intricate distinctions. As an official language in 80 countries, and unofficially spoken in loads more, you’d be right in calling [...]
Uh-oh – bad logo
17 February 2015Good graphic design means memorable images, eye-catching typography and – perhaps most importantly of all – great logos. Logos that grab attention and leave a lasting imprint in the viewer’s mind. A great logo is essential for any business to communicate with customers. It’s absolutely vital to achieve a prominent brand. So if you’re a [...]
“They found us on Google”
11 February 2015You’ve built an amazing website. You love it, your client loves it, and customers are flocking in. You’ve got to admit: you’ve done a great job. You’ve created a sharp design, written loads of terrific content and added exactly the right SEO (or whatever we’re calling it these days) to get the site on the [...]
Rhyme beyond reason
17 October 2014Which advert do you hate more than any other? The ad that comes on TV and just ruins your day? Most seem to think the singing GoCompare idiot or those 40 seconds of faux-techno from the old We Buy Any Car ad are as bad as it gets. We disagree. For us, advertising reached its [...]
In/direct advantage
10 October 2014Killer headlines are an essential part of your ads (Stop! Read this!). So at some point you might want to have a go at writing one. But how do you go about writing advertising headlines that stand out, deliver your message and are more persuasive than Derren Brown with chocolates? The good news is you can [...]
Stop! Read this!
2 October 2014What can you do in five seconds? Open a sandwich? Check every pocket until you find that errant tenner? Count to five very slowly? How about selling £1,000-worth of your product? What about £10,000? Even more, maybe? It’s widely acknowledged that your average ad has just five seconds to grab your readers’ interest. That’s it. [...]
Capital offences – the case against initial capitals
23 September 2014Are you Important? We mean, are you Really Important? Are you so Important that your Job Title needs to be laid out with Initial Capital Letters? You are? Well that’s great. But if you’re so Vitally Important, why not write your Job Title completely in CAPITAL LETTERS? Doesn’t that make you look Even More Important? [...]
Write it yourself
19 September 2014Do you need an editor or proofreader? More to the point, do you know you need a subeditor or proofreader? If you’re writing your own promotional materials, producing content for your website or creating posts on social media, you may well be doing a brilliant job. You perhaps achieved an A in English Language and [...]
