Tips
Aitch Ee Ell Pee!
21 August 2014Don’t drop your aitches. We’ve all heard someone saying it – usually a picky parent to an errant offspring. Perhaps a teacher parading in front of the class, preaching good grammar and decent behaviour to 30 kids who couldn’t care less. Yet, despite all the snobbish stammering and deliberate ignorance, some of those phrases and [...]
SEO far, SEO good…
22 October 2013SEO copywriting. So, what’s that all about? SEO stands for search engine optimisation – the process of ensuring your website is not only visible to search engines (Google, Bing and such like) but ranks higher in the listings than your competitors. Now, that’s easier said than done. Search engines take into account all kinds of [...]
Nothing’s for free
21 August 2013Nothing in this world comes for free. That’s not to say you never get anything for nothing. Nor do we mean things are never free. Plenty of stuff is handed out by marketers, charities and overwhelmingly generous relatives on a daily basis. Only last week, for example, a nice lady in a supermarket was dishing [...]
Image is everything
2 August 2013Is your business making a good impression? Are your clients proud to be associated with your brand? Your company’s image can make or break a deal before potential customers even pick up the phone, so it’s essential to stand out from the crowd. While multinationals spend megabucks on advertising and corporate think tanks, enlisting the [...]
